Excerpts from my book
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Copywriter chronicles an advertising man's journey from Young Turk to scarred veteran—with pit stops and side trips along the way.
In this memoir of an era when advertising had a heart and a soul and a few drinks after work, writer-voiceover Ray Welch mixes two parts outrageous humor with a healthy splash of self-deprecation—and impulsively invites a career's worth of graphic artist friends to come along for the ride.
Dozens of award-winning art directors jumped aboard, each designing a different chapter or two. Granting them permission to "do whatever you want" elevated Welch to Dream Client, a status seldom attained in the real world. Freedom to use any nutcake idea in their arsenal proved irresistible.
Result: Copywriter' s stories take on a whole new perspective through their eyes. It looks like no other book you've ever read.
It's a rare glimpse into the inner, once smoke-filled back rooms of the world of advertising. And the still smoke-filled voice of an honest—if twisted—practitioner.
If it looks like fun to read, it's because it was fun to live. †
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From the dust jacket of the First Edition,
published 2002 by Hot House Press
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